Generally, most ‘regular’ front and rear bike lights are designed to and required to only illuminate in a forward and backward direction. ICON is designed to increase your overall visibility on the road, with over 270° radius of light spray, making you extra visible to passing cars and lorries. Check out our video here demonstrating how our ICON lights give you 270°visibility. https://www.youtube.com/watch?v=PD2UofShsO8